CERTIFIED LUXURY HOME MARKETING SPECIALIST

As a luxury real estate agent, it’s important to establish credibility and expertise as a luxury home specialist.  Certifications such as the Certified Luxury Home Marketing Specialist goes a long way to doing just that for you.

As we outlined in our guide “How to Become a Luxury Real Estate Agent”, you must become an expert and an all-knowing resource when it comes to luxury home communities, neighborhoods and developments.

It’s not enough to know this though.  

Beyond these basics, negotiating, marketing, regulations, special situations and design trends are just a few of the additional nuances you’ll have to gain mastery of as a luxury agent.

Becoming certified as a Certified Luxury Home Marketing Specialist, a program developed and presented by the Institute for Luxury Home Marketing, is an excellent way to position yourself as the expert in your luxury home market

The Certified Luxury Home Marketing Specialist (CLHMS) designation is a certification program designed to train real estate agents in the specialized skills and knowledge required to market and sell high-end, luxury properties. 

The program is offered by the Institute for Luxury Home Marketing and requires completion of a comprehensive course of study and demonstration of a successful track record in luxury home sales.

The CLHMS designation signifies that the agent has completed a rigorous program of study and has acquired the skills and knowledge necessary to effectively market and sell luxury homes. 

Agents with the CLHMS designation have a deep understanding of the luxury real estate market, including pricing, marketing, and negotiating strategies, and have access to a network of other luxury home specialists.

The program covers a range of topics related to luxury home marketing, including branding and marketing strategies, negotiation tactics, and effective communication with high-end clients. 

The course also includes training on market analysis, technology and social media, and global trends in luxury real estate.

Overall, the CLHMS designation is a valuable credential for real estate agents who specialize in luxury properties, and it can help agents establish themselves as trusted advisors to affluent clients in their market.